Ikea Turns Its Modular Kitchens Into Cooking Elements
The Message Is: You Can Combine Them As much as Match Your Style

The video is a part of an built-in marketing campaign for Ikea’s Metod vary of modular kitchens in Singapore, Malaysia and Thailand. BBH’s spot is a visible pun: The vary allows you to “cook dinner up” your personal kitchen, no matter your private style.

All the weather of the kitchen get shrunk all the way down to the size of a dollhouse and tossed right into a saucepan collectively. Purple cupboards are preserved like meat, on a Styrofoam tray beneath shrink wrap. Gentle bulbs crack open like eggs. Tiny nails from a spice jar get sprinkled onto a Teflon pan, whereas on the display screen flashes a warning: “Significantly, don’t do that at dwelling.” The 2016 Ikea print catalogue will get a plug on the finish, too.

Consumer: Ikea (Singapore, Malaysia, Thailand)
Company: BBH Asia Pacific
Government Artistic Director: Scott McClelland
Artistic Administrators: Tinus Strydom, Maurice Wee
Senior Artwork Director: Gaston Soto
Senior Copywriter: Omar Sotomayor
Enterprise Director: Bibiana Lee
Account Managers: Jade Cheng, Cheryl Cheong
Mission Director: Lesley Chelvan
Head of Planning: James Sowden
Senior Planner: Rebecca Ash
Social Media Strategist: Josie Khng
Government Producer: Daphne Ng
Producer: Samantha Dalton
Manufacturing Home: 4 People
Director: Javier Lourenco
Director of Images: Juan Maglione
Producer: Mechi Serrano
Music: Noroeste Música

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